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Kerala...
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About True Guide Asia
We, True Guide Asia, is a fully dedicated tourism promotion agency, formed recently to overcome the chinks associated with the prevailing tour operations in Kerala. A group of professionals from diversified areas, who were also well versed with the complexities of the travel and tourism trade, form the lynchpin of this endeavor.
The aim behind this venture is to explore the immense possibilities
of tourism in God's own country by providing detailed information about
the nature's gift spotted at various points across the state. No doubt,
the trekkers around the globe would feel the heavenly ambience of
Kerala sans any tensions and worries.
True Guide Asia is a co-ordination cell formed under the board of Trueguide tourism services India pvt ltd. to promote Environment friendly Tourism and all other Tourism related activities
of the region.
Functions of the True Guide Asia include:
- Promoting Kerala as a prime tourist destination and promoting the tourist industry in overseas, regional and domestic markets.
- Promoting high standards in the tourism industry through the establishment of standards, training and human resource development.
- Developing marketing skills and initiatives within the tourism industry.
- Promoting the development of tourist facilities.
- Planning for the tourism industry, including conducting market research and developing a tourism database.
- Promoting awareness of the benefits of tourism in Kerala.
- Promoting consultancy and advisory services in relation to tourism.
Our Vision
- To be a professional Destination Management Organization and to put Kerala on the part of any competing tourist destination both regional and international.
- The True Guide Asia envisions Kerala as a vibrant and preferred tourist destination for both local and international tourists enjoying the abundance and diversity of the region's resources and tourism products.
Our Mission
- To promote, develop and manage Kerala as leading tourism destination and co-ordinate and facilitate responsible and sustainable tourism in Kerala, to prop up a world class destination that attracts business visitors and all other tourists to the region, to benefit our people and contribute to economic growth.
- To take the lead in the development of tourism in kerala through the planning of activities, encouraging development of supply, supporting tourism companies, advertising, and organizing a series of actions at various levels.
- To develop and implement a world-class international tourism marketing strategy for Kerala. In pursuance of this, Trueguideasia will facilitate the strategic alignment of the region and industry in support of the global marketing of tourism to Kerala and India
- Try to remove all obstacles to tourism growth.
- Ensure that tourism benefits all Keralites.
- Diversify tourist products and develop new markets.
- Develop tourism while respecting natural, cultural and social environments.
- Develop culture and tourism resource.
We are guided by the following values...
- Customer Satisfaction
- Teamwork
- Integrity
- Professionalism
Guiding Principles...
The following principles, which are based on the concept of "Responsible Tourism" outlined in India, will guide the activities of the TGA:
- Effective community involvement will form the basis of tourism growth.
- Tourism development will be underpinned by sustainable environmental practices.
- Tourism development is dependent on the establishment of co-operation and close partnerships among key stakeholders.
- Tourism will be used as a development tool for the empowerment of previously neglected communities, and should particularly focus on the empowerment of women in such communities.
